Sarah Goodwin - How we need to communicate science in our changing world
Dr. Sarah Goodwin has made her life around seeing and healing the disconnects between science and society. The importance of the words that she has and the lessons that her story reveals reverberates in this time when those disconnects are particularly fraught.
She brings to scientific communication an insider’s perspective, being a PhD in Cell Biology and thus having experienced firsthand the all-important lesson that science is not only technical, but also personal, discovery. She uses that understanding to translate science for the public as the Director of iBiology, a non-profit whose mission is to convey the excitement of modern biology and the process by which scientific discoveries are made. Her work is a beacon for creating a closer connection between scientists and the society that needs them.
She has grown iBiology into a standalone non-profit with 14 full-time contributors and a wide following. Under her leadership the audience has grown to over 83,000 subscribers with 14 million views of the videos they produce, and a social media following over 100 thousand strong - a beautiful reminder that the public is as moved by science now as it has ever been.
Her latest effort has been to reinvent science filmmaking through the utterly fascinating Wonder Collaborative, for which she is the director. The Wonder Collaborative and iBiology are now included in a more encompassing non-profit initiative called the Science Communication Lab.
Sarah received her BA in Biochemistry from Middlebury College, and her PhD in Cell Biology from the University of California, San Francisco.
Please enjoy this wide-ranging conversation with Sarah Goodwin.